Jon Setzen » NYC

March 1, 2010

Dutch Boy Burger Menu

On March 8, 2010 my good friend, Matt Roff (Southpaw, Franklin Park Public Assembly) will open a new burger joint on Franklin Ave. in Brooklyn. The restaurant, Dutch Boy Burger, will be accessible through the main bar at Franklin Park as well as the storefront entrance on Franklin Ave. The food options are nothing less than amazing. You’re all in for a treat. I’ve had the honor of working on his menu designs and some other pieces of collateral and we’re printing these today. I thought I’d give a little peak. We’re hitting them with the sometimes nasty, but in this case vintagey-lookin’ Copperplate Gothic and the utilitarian master font Futura. I can’t wait to see these printed and dripping with burger grease. Congrats to Matty who is just one of those guys who gets things done. This looks destined to be another huge success.

In NYC, Print Design

February 14, 2010

Slim Angel Wide Angle Roll 2 – Brooklyn and Venice

Here’s my first color roll of film with the little Poketo Slim Angel Wide Angle. These turned out exactly as I had hoped and it’s so amazing to see the difference in the light between NYC and LA. I love NYC, but look at the February weather in LA.

In Los Angeles, NYC, Photography, Slim Angel Wide Angle

December 19, 2009

First snowfall of our last winter in NYC

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It’s our last Winter in New York City. The first snowfall of the season is always the best. It’s so beautiful out. No one seems angry or agro right now – just lots of people out walking around, catching snowflakes on their tongues and pulling kids in sleds. Cars drive slowly and are courteous. The city seems soft. It all changes 24 hours later when everything turns slushy and grey, but for that first little bit you forget where you are. It’s that perfect kind of snow like soft confetti that sticks and mounts up perfectly. I’m looking forward to taking Jack out for some sledding in the AM – his first time. I’ll miss this next year. So, I figured I’d dust off the tripod and head across the street to Prospect Park to take some pics.

In NYC, Photography

December 11, 2009

Poster: New Year’s Eve at Franklin Park

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New Year’s Eve is just around the corner and I just finished up the poster for the New Year’s Eve bash at Franklin Park. You’ve got some leaf clusters thinking they’re fireworks up in the sky of this poster and everything else is just as it seems. Happy early New Year – is this decade really over?

In Design, NYC, Print Design, Prints and Posters

November 21, 2009

Fjällräven Store NYC

Coolhunting had a nice write-up on the new Fjällräven Store in NYC. They’re a Swedish company that used to make explorer type clothing and goods, but now makes winter wear for the common person. I absolutely love this Swedish flag made out of what appears to be backpacks. I look forward to swinging by there this weekend.

In Design, NYC

November 16, 2009

Tim Burton MOMA Promo

Pathetically, I haven’t been to the MOMA in 18 months. There is really no excuse for this. However, I plan on heading there next month to check out the Tim Burton Retrospective. I think my son will love it. The promo piece he did is weird and fantastic. The exhibition has a rather large Flash experience that is worth checking out.

In Arts and Crafts, NYC

September 3, 2009

Watching Planes at Dusk with Jack Dusk

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I managed to get out of work at a reasonable time and got to hang out with Jack and Mindy in the Park early this evening. I love dusk. It’s the best time of day. I love it so much that we made it my kid’s middle name. It was a perfect almost-Fall evening in here in NYC. It felt cold and the park smelled like trees and grass and not gross bbq, garbage and soda. We lay on the grass for a bit watching the planes go by as Prospect Park is right in the flight path of planes landing at La Gaurdia in the early evenings. I’ll miss a lot about NYC. Prospect Park (anytime but during bbq season) is right near the top of the list.

In NYC, Photography

August 30, 2009

NYC Transit Museum

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We took my son to the Transit Museum in downtown Brooklyn today. It’s nice to see what the subway used to be like before it got disgusting, although the “new” F trains are nice. At some point the trains went from being rather beautiful with soft benches to the institutional looking beasts they’ve become today. Anyway, it’s a worth a trip – but there is basically no air conditioning which made us hurry through. Some shots below.